Formula 01
Mom's Orders
Mom style SMS encouragements
Prescribed by Your Mom
IngredientsUnconditional Belief 500mg
InstructionsTake one. Then text her back.
Side EffectsSudden urge to call home; mild, productive guilt.
℞ SMS Encouragement · Prescribed
A daily dose of encouragement.
Prescribed by SMS.
SMS Encouragement. Prescribed.
Pick a prescriber. Get one honest SMS every morning.
Effects last 23.9 hours. Refills unlimited.
℞ The formulary · six prescriptions
One daily SMS encouragement, select your prescription voice.
Choose a prescription recipe (persona!) at sign up — you can switch any time.
Formula 02
Coach's Concoction
Real SMS encouragements. Not sugar coated. Straight from the coach.
Prescribed by Your Coach
IngredientsGame-Day Grit 900mg
InstructionsTake before kickoff. Leave nothing in the tank.
Side EffectsTalking about yourself in the third person; the sudden urge to run through a wall.
Formula 03
Best-Friend Booster
Supportive and sincere SMS encouragements
Prescribed by Your Best Friend
IngredientsHype + Loyalty 750mg
InstructionsTake before anything scary.
Side EffectsOverconfidence (acceptable); inside jokes.
Formula 04
Mystic's Light
Mystic and energetic SMS encouragements with timeless meaning
Prescribed by Your Mystic
IngredientsClarity + Inner Light 300mg
InstructionsTake at first light. Then trust what you already know.
Side EffectsUncanny calm; a gut feeling that keeps being right.
Formula 05
The Icon's Prescription
SMS encouragements from an iconic mentor
Prescribed by Your Mentor / Icon
IngredientsGenerosity + Gravitas 500mg
InstructionsOne daily. Pass it forward.
Side EffectsSudden clarity; the urge to give someone their flowers.
Formula 06
The Genius Formula
Super IQ SMS encouragements
Prescribed by A Genius
IngredientsPerspective + a Reframe 100mg
InstructionsTake one. Then think slowly.
Side EffectsAnnoyingly good ideas in the shower.
A parody. Not medical advice. Formula colours softened to AA contrast (ink text ≥ 12.3:1).
Pick yours →The science
Clinically deadpan. Genuinely warm.
A pharmacy of encouragement — dispensed once daily, absorbed instantly. Effects last 23.9 hours.
Scientific fact 01
One honest dose
A single SMS, written to land — not a feed to scroll. Read it once; carry it all day.
Scientific fact 02
SMS prescriptions, not personas
Six SMS prescriptions, each in a voice you pick — a mom, a coach, a best friend. The dose sounds like them.
Scientific fact 03
Absorbed in ~9 seconds
No app to open, no login. It’s just an SMS, right where you already are.
Scientific fact 04
Effects last 23.9 hours
One dose covers your day — which is exactly why it’s called 24 Hours of Power. Side effects may include texting someone back.
Scientific fact 05
The 3× ripple effect
One encouragement typically produces three more, passed to the people around you. Like a reverse bad mood.
Scientific fact 06
Do not exceed greatness
Rare cases of unstoppable momentum reported. We consider this an acceptable risk. Refills: unlimited.
A parody. Not medical advice. No actual pharmaceuticals involved. ‘23.9 hours’ is an affectionately overstated statistic.
Voices · ≥6 patients
The reviews are in.
“I open one text and suddenly the day is doable. It’s the first thing I look forward to.”
“My coach dose before a pitch is basically legal doping. Ten out of ten, would panic less again.”
“It reads my best friend’s voice so well I’ve replied ‘lol thank you’ to a robot. No regrets.”
“The Mystic’s Light dose slows me down for exactly one minute a day. That minute changed a lot.”
“Gravitas with a hug. I forward it to my team more than I’d like to admit.”
“A tiny reframe at 8am. Annoyingly, it keeps being the good idea I needed.”
Fill your first prescription
Your dose lands tomorrow morning.
Every send is a dose of encouragement.
Take one SMS daily. Refills unlimited. A referral from a shared label (?ref=…) is attributed on sign-up.